FOR IMMEDIATE RELEASE
August 01, 2010
“It’s Tick-Tack Time!” ORCA Flipper Road Show Comes to 1 Utama
ORCA, a brand best known for its Flipper toothbrush holders, is launching a road show entitled “It’s Tick-Tack Time!”. The show will be held for ten days, from 27th August (Friday) till 5th September (Sunday) at the 1 Utama Shopping Centre, 2nd Floor Oval (in front of GAP Kids). It will see the launch of four new Flipper series through a slate of games, prizes and activities.
The road show was named after the “tick-tack” sound made by Flipper, a toothbrush holder that was invented and designed in Malaysia and marketed globally. Flippers have a mechanism design that – apart from making the signature clicking sound – allows for one-touch operation when storing or retrieving toothbrushes.
Four new Flipper design series will be launched at the show – Animo Jr., BIG.EYE (B.E.), OZY Joy and MIRA. According to the head of creative, H. Y. Cheong, each Flipper series portrays a different feel. “Animo Jr. is cute and adorable, while the BIG.EYE series packs attitude and personality,” she explained. “OZY Joy is elegantly refreshing while MIRA is simple yet alluring.”
A free, special edition OZY Spring Breeze Flipper will be given out to shoppers who have spent at least RM50 (or RM30 for ONECARD Member) at the road show. Readers of I.M. Magazine and NEWTIDE Magazine can also claim the freebie with cut-out coupons from the respective magazines while stocks last.
In addition, shoppers who have spent a minimum of RM50 (or RM30 for ONECARD member) at the road show will be eligible to enter a contest to guess the number of Flippers in a tank. One contest form will be given for every RM50 spent. The winner of the contest – the person with the most accurate guess – will receive a RM500 JUSCO shopping voucher.
The public is encouraged to bring their used or imitation Flippers during the road show, where they can trade in for a free, special edition OZY Spring Breeze Flipper. The trade-in program will continue for a week after the road show (from 6th-12th September) at Homing Concept Store.
“With our many design series – including those that we are launching at ‘Its Tick-Tack Time’ – there is definitely a Flipper for everyone,” said Kelly Kee, brand manager of ORCA. “We look forward to having a fantastic time with everybody”.
About ORCA Innovation:
ORCA Innovation was established in 1999 to focus on the ORCA brand of fun lifestyle products. The first offering was the Flipper – a patented and innovative toothbrush holder that gained widespread appeal globally. ORCA Innovation has a continuing mission to create products that blend great design, advanced materials and an unquantifiable human touch.
For more information, contact:
Kelly Kee, Brand Manager
ORCA Innovation Sdn Bhd
kelly.kee@orca.com.my
http://www.myflipper.com
