
Dear readers, seasons greetings! We recently came back from the 2011 IDA Congress in Taipei where global thought leaders expounded on the topics of design, urban planning and consumption culture. What stood out for us was a renewed sense of how in this milieau of behavioral economics, products and technology are increasingly embracing human nuances, working with rather than against our quirks and habits. The theme for this issue is ‘Design for Humans’. We’ll share why a humanistic approach may just be the key that turns automatic into auto-magic. Read more.
Orcarina 8
Orcarina 7

Looking to create a ‘seamless’ user experience? What exactly goes on behind it? We share our thoughts in this issue of Orcarina. Read more.
楽しい歯ブラシタイムをもたらします!
今日では、25%以上の子供たちが5本以上の治療済である歯があります。多くの場合、それらの治療は虫歯によるものです。子供たちは幼いときから、これに対抗するためにも良好な口腔衛生を保護者が教えなくてはいけません。米国ボストン小児病院のウン医師は、保護者が子供に自分自身で歯ブラシをする習慣づけが大切だと言っています。
しかし、実際には子供たちにとって歯ブラシはとても退屈で面倒な毎日の習慣作業です。子供たちのそうした反応は珍しいことではなく、それを教える保護者との洗面所での忍耐と戦いでもあります。そこでフリッパーは遊びと楽しさの要素を取り入れるツールとして活用することができます。簡単で手軽にその歯ブラシのきっかけ作りになります。考えすぎることなく、まずは試しに使ってみてください。きっと簡単に楽しい時間になると思います。
1. 楽しい「トゥースフェアリー」のビデオ
歌もある歯ブラシアニメーションをご覧ください。歯ブラシを楽しくさせる工夫を凝らした内容になっています。
2. お子様といっしょに歯ブラシを・・
パパ、ママも一緒にお子様と歯ブラシタイムを過ごすことは貴重な時間を過ごせます。忙しい日々でも、一緒に鏡の前でその時間を過ごせます。歯ブラシのお手本を見せることで、お子様もそのブラッシングテクニックを覚えていきますね。
3. ブラシの回数を数えてみましょう
たとえば、歯を一本ずつ数を数えながらブラッシングをしてみましょう。そう、「前歯1本、みがけた!2本目、3本目・・・というように」。お子さんも数を数えることを覚えながら、歯ブラシができますよね。
4. 歌いながら!
うがいでも「あーいーう」というように、歯ブラシでも2~3分くらいハミングしながらでも歌を歌って楽しく歯ブラシをしてみませんか?
5. トゥースフェアリーと一緒に・・・

歯ブラシも歯みがきペースト、コップ等たくさんのキャラクターがついたものやいろいろな種類があるように、歯ブラシホルダーにも楽しさを提供するのがトゥースフェアリーです。毎日の歯ブラシ習慣を楽しくできます。
6. ステッカーを張る台紙をつくってみましょう

毎日歯みがきが楽しくできたら、星のシールを張れるような台紙を洗面所につくってください。毎日ちゃんとできたら1枚張るようにすれば、歯ブラシ習慣を開発するのに役立ちます。
Bringing FUN into Brushing
Today, more than 25% of children under 5 sport untreated tooth decays. Often, these lead to cavities. To counter this, children need to inculcate good oral hygiene habits from young. In fact, Man Wai Ng — the Dentist-in-Chief for the Children’s Hospital Boston — advises parents to encourage their toddlers to start brushing independently.
However, for many young children, brushing their teeth can be a boring or even downright frustrating routine. After all, diligence and discipline are not the typical hallmarks of your average tot. Upon seeing the child’s resistance, some parents may in turn attempt to ‘force it down’. Eventually, the washbasin becomes a dragged out battleground in a mutual test of patience.
Why not try a paradigm shift? Introduce an element of casual play into the brushing routine. Be light-hearted about it. Make it engaging. Make it an adventure. Make it FUN! Not sure how? No worries, here are some ideas to get you going!
1. Fun Tooth Fairies Video
Watch this animation while brushing, and sing along! The on-screen tooth fairies will go through the joy and importance of brushing teeth in a fun and light-hearted manner.
2. Brush with your child
Brushing your teeth together with your child can be a great bonding time. Grab your toothbrush, stand beside your child in front of the mirror. Encourage (or challenge!) your child to follow and mimic your movements exactly, as you go through the brushing techniques.
3. Count as you brush
As you brush each tooth, count aloud. For example, “Number one, all clear!” “Tooth number two, done! Here we go for tooth number threeeeeeee!” This can even be an entertaining way for your child to learn the numbers and practice counting.
4. Sing-‘Aaahh-long’-song!
As you brush your child’s teeth, encourage him/her to go “Aaahh~~~” for as long as he can, varying the pitch, tone and rhythm into a tune. A typical song is just about 2-3 minutes long: just about the right timing for a thorough brush.
5. Together with Tooth fairies!

There are a variety of toothbrushes, toothpastes and other products that comes with cartoon characters. These favorite characters can then become the ‘Tooth Fairies’ in the bathroom, keeping your child’s attention and turn the routines from work to play.
6. Make a Sticker Poster

Create a ToothFairy brushing chart ! Award your child a sticker or a star that he/she can paste onto the poster after a thorough brushing. When your child completes the chart, give a small award, or do a fun activity together!
Ultimately, children are great emulators. Your enthusiasm and eagerness will definitely rub off on them. Hopefully these tips will help your child develop healthy oral hygiene habits in a fun and engaging way!
Brush fun for wild kids: Article: British Dental Journal
British Dental Journal 210, 545 (2011)
Published online: 10 June 2011 | doi:10.1038/sj.bdj.2011.471

Flipper Review: How to Use Flipper® toothbrush holder
Check this out. This video shows how to use Flipper® toothbrush holder at home!
To quote:
“The Flipper Toothbrush Holder was designed to keep your toothbrush clean,off the counter and out of harm’s way. The Flipper will stick to any non-porous surface providing that the surface is clean of oil and dirt. Moisten the suction cups, and press to the surface. then flip open the holder by means of the small switch on the bottom and place your toothbrush inside. The Flipper will snap shut and your toothbrush will stay suspended in place. When needed, simply pull the toothbrush towards you.
The Flipper can be washed by warm soapy water, and a cotton swab. Leave to air dry. Wash the Flipper every two weeks to avoid buildup. His head moves too!”
The above video is courtesy of Hound and Handbag Gift Company.
Orcarina 6

This issue of Orcarina is all about Green. Here we explore the theme of eco sustainability, bringing you our favorite picks on the eco front. Read more.
Read what others have to say about the Flipper!
Thank you to all of the lovely Bloggers, reviewers, and believers for your honest opinions and feedback. We truly appreciate you sharing your thoughts with our ever growing Flipper Toothbrush Holder family!
Baby Luxe Daily features the Flipper critter caps as a great stocking stuffer.
Swanky Moms suggest a great gift idea for the holiday season with ‘ Stocking Stuffer Alert! MyFlipper Toothbrush Holders ‘.
Katy Shops presents cuties with a purpose. Read the Flipper Toothbrush Holder feature here.
Our Dental Hygiene blogs about how there’s more to it than you think when storing your toothbrush with the Flipper Toothbrush Holder.
The Tails Magazines have featured our Flipper Toothbrush Holder collection of puppies in their holiday gift guide.
G Xavier points out the importance to store your toothbrush hygienically.
Mommy’s little helper, Lil Sugar talks about encouraging kids to brush their teeth in Baby Wellness:Caring For Teeth. Read the Flipper Toothbrush Holder feature.
Baby Gadget show cases contemporary finds for modern tots and features the Flipper Toothbrush Holder.
Dentists 4 Kids talks about the unique functionality of the Flipper toothbrush holder.
Shaving Stuff provides guidance on organizing your bathroom accessories, and features the Flipper razor holder line.
Pet Business introduces the Dog Lover’s Puppy Flipper toothbrush holder.
Super Cool Pets shows how you can make a mundane chore a little more fun with the Flipper toothbrush holder .
Lilypad Place gives a fun solution for the bathroom: the Flipper toothbrush holder
Oh! Baby Buy Products reviews and rates an ingenious product.
Kate Etue tells us about the most affordable good-design kids’ product she’s ever seen. She also has a Flipper toothbrush holder Giveaway here.
June and Jennell talks about a flipping healthy Flipper toothbrush holder for each member of your family.
Check out footage of the practical use of the Flipper toothbrush holder at Now What Baby .
Cool Mom Picks is Flippin’ out a Flipper toothbrush holder Giveaway.
The El Paso Times thinks that kids will appreciate the Flipper toothbrush holder as well!
Dr. MOZ shows a way to jazz up the family’s brushing routine!
The Petit Elefant says ‘Be Well’, and introduces the Flipper toothbrush holder to fight nasty bacteria.
Delaware Online introduces the Flipper toothbrush holder in their New and Notables column as a cool product for your home.
WantNot.net shows us something that will make the kids flip.
The Opinionated Parent shares their opinion on how sometimes, flipping could be a good thing.
Does Mommy Love it? says that sanitizing your toothbrush might be easier than you think and introduces the Flipper toothbrush holder
Gadget Grid reviews the Flipper toothbrush holder .
Gadling talks about Flipper toothbrush holders for the kid in you – or the kids”
Charli Schuler from Total Beauty reviews the Flipper toothbrush holder
Winner Mama is doing a Flipper toothbrush holder giveaway.
The Neen Machine explains why her kids fell in love with the Flipper toothbrush holder .
Mommy Goggles introduces the Flipper toothbrush holder as a new member of their family!
Parents Connect has a ‘good’ to stop dirty toothbrushes
Mama Source has the Flipper toothbrush holder .
Check out Today’s Mama’s Flipper toothbrush holder giveaway contest.
Go to Mommy Mandy to read about the Flipper toothbrush holder .
Kristin Flips for the Flipper toothbrush holder , and explains how these are not only for kids.
Z Recommends the Flipper toothbrush holder to their readers.
Reviewing Mama reviews the Flipper toothbrush holder .
Stylish Home picks eight of the cute and friendly Flipper toothbrush holders.
I’m no Supermom shows us a Fun Find: The Flipper toothbrush holder .
Your Home and Yard introduces the Flipper toothbrush holders.
Apartment Therapy’s ohdeedoh introduces the award winning Toothbrush Holders by Flipper .
The Babble List introduces the Flipper toothbrush holders.
Quality Totes Blog blogs about the Flipper toothbrush holders and also have them available in their online store.
The mothers of Orange County are raving about the Flipper toothbrush holder . Check their review at O.C. Mamma.com
Angele Sionna recommends the Flipper toothbrush holder to encourage your toddlers to brush their teeth. Read the entire article at Examiner.com
Celebrity Baby does an extensive review on the Flipper toothbrush holder.
Parent Hacks reviews the Flipper toothbrush holder .
Peanut’s Place goes Brusha, Brusha, Brusha with the Flipper toothbrush holders.
Gnome Sweet Gnome says the Flipper toothbrush holders are adorable.
High Gloss Online says the Flipper toothbrush holders makes brushing fun.
Reston Mom likes the Flipper toothbrush holders because it clears away the clutter.
Grandparents.com introduces the Flipper a friendly creature to keep your toothbrush safe from germs.
Northwest Mom Finds introduces the Flipper toothbrush holder, which brings order and (cute) to tooth time.
Life in the Key of S says “Have you tried……” the Flipper toothbrush holder ?
Got Crazy Twins says she is glad that her kids toothbrushes are inside the Flipper toothbrush holderinstead of in the toilet!
Cool Mom Picks introduces the Flipper Ozy Toothbrush Holder.
Yo Yo Mama introduces a fun fact: They show how to flip off ickyness using the Flipper Toothbrush Holder.
The Bargain Shopper Lady’s boys love the Flipper Toothbrush Holder.
Mudpies and Mary Janes introduces the ingenious Flipper Toothbrush Holder to help clean up the mess in the bathroom that your kids inevitably leave.
Simply Being Mommy blogs about the Flipper Toothbrush Holder which she says is ‘adorable’.
Sweeps4Bloggers has a giveaway and review of the Flipper Toothbrush Holders.
Life In A House Of Blue tells us that no matter our age, we can find a Flipper Toothbrush Holder, for everyone in our family.
Shannon blogs about the Flipper Toothbrush Holder here.
A Couch With A View blogs about the Fabulous Flipper Toothbrush Holder.
Feisty, Frugal and Fabulous reviews the Flipper Toothbrush Holder.
Monsters In My House talks about the Flipper Toothbrush Holder.
As They Grow Up introduces the Flipper Puppy Toothbrush Holder.
She scribes about a solution to un-cluttering your bathroom, using the Flipper Toothbrush Holder.
Dealicious Mom offers a sweet deal on the Flipper Toothbrush Holder.
Jessica at ‘Making My American Dream’ has a Flipper Toothbrush Holder giveaway and review.
Sage and Savvy blogs about the Flipper Toothbrush Holder.
Mom Most Traveled introduces travel with the Flipper Toothbrush Holder.
Mommies with Cents introduces a hygienic way to store your Flipper Toothbrush Holder and Razor Holder.
“Deal”icious Mommy reviews the Flipper Toothbrush Holder: a simple idea to keep the germs away.
The IE Mommy tells us how life in their household has changed with the Flipper Toothbrush Holder.
Sage and Savvy says that the Little Music Man finds a home in the Flipper Toothbrush Holder.
Piece of Me announces that the Flipper Toothbrush Holder has come to her rescue!
Jolly Mom gives you a reason to ditch the shower caddy and use a Flipper Toothbrush Holder.
The Morris Bunch approves the Flipper Toothbrush Holder.
The Copper Brick Road shows how to add a touch of clean by using the Flipper Toothbrush Holder.
Free Sample Freak introduces the Flipper Toothbrush Holder to take care of your toothbrush.
She Scribes introduces Flipper Toothbrush Holder to clear away the clutter in your bathroom.
Kid Buy Products says that the Flipper Toothbrush Holder are a home run!
Preppy Mama shows how to jazz up your routines with the Flipper Toothbrush Holders.
The Fasionable Gal introduces the Bathroom Organizer from Flipper.
Mommas In The House adds a little pizazz to the morning ritual with the Flipper Toothbrush Holders.
Thrifty Minnesota Mama helps you find the Flipper Toothbrush Holder.
Jennifer Leigh reviews the Flipper Toothbrush Holder.
Engineer a debt free life introduces the Flipper Toothbrush Holders to help you in these economic times.
Mamas Money Savers says she Loves the Flipper Toothbrush Holders, and so does her two-year old.
The Examiner reviews the Flipper Toothbrush Holders.
The Grocery Price Blog announces the cutest thing: the Flipper Toothbrush Holders.
Upscale Baby review the stylish Flipper Toothbrush covers.
Peek A Blog shows the Flipper Toothbrush covers which helps prevent toddler flip outs.
SheKnows.com features the Flipper Toothbrush covers in their Points and Prizes section.
MommyPR offers a review and discount on the Flipper Toothbrush covers to keep your toothbrush clean.
Mommy Reviewed offers clean fun with the Flipper toothbrush covers
Sheri shows you where you can find a bargain on the Flipper toothbrush covers
The Country Living Magazine introduces the Flipper toothbrush covers as a classic gift for kids.
The Marketing Mama Blog is obsessed with the Flipper toothbrush covers .
Dental Floss Picks has a detailed customer review of select Flipper toothbrush covers .
La Cosmopolatina is Flippin’ Out about the Flipper toothbrush holders .
The Northwest Indiana Times has the Flipper toothbrush holder featured as a new product introduction.
Flipper toothbrush holder has received a nice Wee Welcome from Maureen Dennis. There are several useful comments posted as well.
Sugar Pop Ribbons reviews the Flipper toothbrush holder .
The Toothbrush Holder.com has a Flipper toothbrush holder round-up.
Mommy Time-Out reviews the Flipper toothbrush holder .
New Age Mama reviews the Flipper toothbrush holder .
Dena reviews the Flipper toothbrush holder .
Never Turn Down a Cupcake reviews the Hello Kitty toothbrush holder .
Orcarina 4

This edition of orcarina goes beyond products. Design’s ability to solve a problem from a holistic angle, whether as a full, immersive experience, or within specfic contexts such as business and strategy– has been recognized with increasing fervor. In this issue, we take a look at retail and interactive space design, a workshop we have just conducted, and provide some guidelines for articulating business values through design strategy. Find out more.
Orcarina 3

Welcome to our third issue of orcarina. In this issue, we share with you tips and techniques to extrapolate the most out of your field research trip. Catch a glimpse of the reinvented and soon-to-be launched Flipper MIRA, and take a tour of our newly renovated creative space — the Orcadesign headquarters in Singapore, a space where visionary ideas come to life. Read more.


